Provider of the worlds leading online art information service, Mutual Art were looking to revitalise their digital platform and improve the experience for their target audiences. Following a period of user research and requirements gathering, I worked with the UX team to establish a streamlined site architecture and content structure, creating wireframes for page templates and key user flows. The visual impact and clarity of content was improved by making clear distinctions between content type and applying a discreet UI made information more consumable, keeping art the primary focus for the user. The creation of a supporting digital style guide allowed Mutual Art to grow the brand consistently in the future across all touchpoints.